Standing in line at the local music store might be nostalgic for some, but nothing beats purchasing the entire album online. Even better, as opposed to waiting for a favorite video to be played in an endless list playing in rotation, the clip can be accessed online at one’s convenience. In times past, a person rented a movie from a local video rental store to watch a film at home instead of at the movie theater. Today, films can be viewed on a computer. Even literature can be found in different formats other than print. Technology has certainly revolutionized entertainment by making it more readily accessible for everyone.
In general, technology has made life much simpler. With one click of a mouse or tap on a cell phone screen, people can order food, purchase clothes, and even buy lottery tickets online at the official site. However, nowhere has the transformation been more evident than in entertainment.
Technology and entertainment format
In the music and computer gaming world, technology has transformed entertainment through the various delivery formats making it accessible and cheaper for everyone. Before the iPod, before compact discs and tapes, before the eight-track, there was vinyl. Fans would stand in line, for hours sometimes to get their hands on the latest music, purchasing records that often became scratched when played too much. Technology reduced the size of product with the introduction of the CD, but consumers still had to visit an in-store retailer to purchase the items. Also, the other formats were just as vulnerable to damage as records. The advent of the internet brought the opportunity for file sharing and greatly advanced the way music was delivered. Today, most music is streamed and downloaded from sites such as Spotify and Amazon Music.
Gaming has also been transformed. Gone are the Atari and Nintendo consoles, because any number of games can now be accessed online. More importantly, simple apps allow for gamers to access newer formats of their favorite games much more cheaply.
In the same way that music and games have become accessible, films, television shows and videos are now available online. In the early days, online videos and films were sometimes difficult to watch due to buffering, which interrupted the programs. Today, streaming allows people to watch films, movies, and videos without interruption. Sites like YouTube, Crackle and Hulu permit viewers to access a range of online media.
Furthermore, the tech-averse who still insist on the theater or surround sound experience have also benefited. Advances in technology have seen film evolve from black/white tapes to digital formats. Also, the latest television technology allowed programs to be recorded online with a drive and plugged into the television for viewing. Finally, people can watch more than one show at a time through multi-screening applications on their television.
Technology has made hard copies of books and bookstores almost unnecessary, except for the fun of shopping and some people’s love of books. While the e-book is still popular, the Nook, Kindle and online .pdf files make it possible to access any text via online sites, i.e. Amazon, Barnes and Noble, EBay. In addition, avid readers can purchase used or new copies of their favorite author’s works, and students can rent textbooks online, as opposed to purchasing them at full price.
Technology and accessibility for budding talent
Technology has brought easy access to fans for budding entertainers. In the recent past a gifted musician would need an agent to obtain work. They can now get their work before fans by using video streaming sites. A young musician can now upload a video to YouTube and have that same video hyperlinked on his/her Facebook or/and Pinterest pages providing free publicity. That exposure can be the birth of an underground fleet of fans who can make a struggling artist into a very successful one.
In the media world in general, whether as a publisher, director, producer, etc. it is now easier to become known via social media. Today, online media and social sites make working in entertainment achievable for musicians, actors, and writers. The discovery of talent through video streaming sites has been facilitated by the technology.
Ultimately, technology has benefited both consumer and producer. Consumers can access media conveniently and inexpensively while producers have made millions by delivering media in alternative formats. In the end, advances in entertainment technology have been a win-win situation for everyone.