A niche website is defined as a website that focuses on a narrow group of people in a larger market with a common specific interest. While targeting a very specific term that people use on search engines, a niche site offers its visitors helpful and quality content that answers a question or solves a problem.
There are many key pros to creating a niche website:
- Cheap setup. The basic costs are for the domain name and hosting which can be between $4.95 and $6.95 per month depending on the host you choose.
- The ease of setup. Anyone with time can create a niche site.
- Relative quick results. Whilst it is near impossible to make money overnight, but niche sites are relatively quicker as far as traffic generation and income.
- Passive Income. After creation, niche can run on autopilot and generate income passively.
For example, FanSeats.co.uk is an example of a good website, especially for Liverpool tickets in which it contains all the information required to purchase football tickets. With this we created a brief overview of how to startup a niche website.
STEP 1: PICKING A NICHE
There is a lot of discussion regarding this stage in which people advise whether to pick a niche you are passionate or interested in or whether you should pick one on the potential revenues that can be generated. The advice we would give is to go with a niche or subject area that you are interested in, this will make creating the content and research easier to complete. The aim in this stage is to pick a topic that there is an unlimited amount of content that you can create.
Brainstorm all the topics that interest you and narrow it down to a key subject. If you are passionate about a subject, chances are there are many people like you.
STEP 2. CREATING THE WEBSITE
This is the step that puts many people off, however it shouldn’t. Online blogging platform WordPress have made it super simple to create niche websites. Simply find your domain name, purchase hosting and install WordPress. All of this can be completed in less than 1 hour. There are hundreds of tutorials on YouTube on exactly how to create your first website.
Once installed, WordPress is as easy as it comes to creating a new website. In fact, over 30% of all websites online have been created this way.
STEP 2. PUBLISHING THE CONTENT
This is the stage when you can create your articles and get them published online.
- Create the Home Page
During this stage create a keyword rich and readable homepage that gives your visitors an idea of what your site is about.
- Create Articles and Pages
Create several articles regarding your subject matter which is better than any you have seen online related to that niche.
STEP 3: MARKETING YOUR WEBSITE
Don’t expect people to find your website immediately, this is probably the hardest part of the journey. Hence why choosing a niche which you are passionate about is important. There are many articles and videos online which discuss this stage in the detail that it needs. The idea is that your content is placed where people can find it, maybe think about Guest posting on other people’s websites or asking websites to link to yours. Social Media is also a great way for you to generate traffic to your website so if the people you are targeting spend time here then push hard on this.
STEP 4: BUILD A FOLLOWING
Once you have fans of your page and visitors the idea is to keep them returning. An important lesson we recommend is to try and get the email address of all your visitors. With this you can target them with email marketing in the future.
STEP 5: MONETIZE THE WEBSITE
There are many different ways to monetize a niche website with the most common being affiliate marketing. With this you can promote other businesses’ products and services and get a commission on sales as a result. Other monetization methods include Google Adsense, Amazon Affiliate program, selling own products and services, the list goes on. As you increase your traffic you will be able to determine and decide which is the best model for your website.