How a Drone can boost your Real Estate Sale

If you are in Real Estate business, then you know that nothing sells a property better than an excellent presentation. But, how do you make a presentation that will have that “WOW!” effect on your potential buyers? How do you make a first impression that will make them fall in love with the property you are selling and make them want to buy it even before they’ve seen it in person?

It is actually much easier than you think. Beside having stunning shots of the property in your presentation video, to make it breathtaking, you need to add aerial footage. How do you do that? You start using best drones for real estate.

By adding aerial footage that you shot with a drone, you will offer your potential buyers a different perspective and a better insight into the surrounding area before they even see the property you are selling. This is a sure way to turn potential customers, into buying clients! But, not all drones are suitable for this task and you need to know what to pay attention to when choosing a drone for your real estate business.

How to Know Which drone Models are Ideal for the Job?

The most important thing you should have in mind is the camera drone comes with. It needs to be capable of shooting in 1080p resolution minimum. Luckily, most high-end drones are not only capable of making videos in Full HD resolution, but shooting in 4K as well.

You also need to be sure that the drone comes with a gimbal as this piece of equipment is there to keep the camera leveled and stabilized all the time, thus you don’t need to worry if your videos will be smooth and without the infamous jello effect that is caused by the motor vibrations.

Another thing you need to keep in mind are the features the drone offers. When we say features, we mean GPS positioning and barometric height control, which work together to keep the drone itself stable and hovering in place on its own while you focus on the camera work.

Furthermore, you should look for models that come with advanced flight and video recording modes like Point of Interest, where you select your Point of Interest and the drone keeps the camera facing that object no matter how or in which direction you fly the drone. Also, a useful mode that comes in handy when it comes to real estate videography is the “Orbit” mode. In this mode, you need to select a certain object (for example a house) set the radius of the flight, and the drone will fly around that object with the camera facing the object all the time.

There are plenty of useful modes that can be really useful for a real estate video, but it would take us pages to explain them all. We will only mention the “Tripod” mode (which some models like the DJI Phantom 4, Mavic, and Spark come with), which basically slows down the drone completely, in order for you to be able to make those slow pan or zoom shots but with the stability of a tripod. Needless to say is that in this mode, you can have a “tripod camera” basically anywhere you want it, including high up in the air. However, this mode is best to use when you want to make close up shots of some parts of the house you want to highlight (like the front porch or a pool) or to make an inside tour of the house.

What Do You Need to Know About Drone Real Estate Videography

Buying a perfect drone with excellent features and a powerful camera is one thing, using it and getting the best videos out of it, on the other hand, is a completely different story. First of all, before you decide to buy a drone, you need to make sure the one you are getting offer the features you need and that you will be comfortable with what it has to offer. The previous section of this article has that covered so we will move on to the next important thing – Flying the thing!

Even though high-end drones practically fly themselves, you still need to know how to control it. For example, you will set all the parameters and mark the all the points of interest the drone needs to film, and it will go up in the air and start doing that on its own. But, like any other electronically controlled vehicle (drones are actually aerial vehicles, not toys), it can malfunction when you least expect it. For instance, it can lose the GPS signal and get confused about where it is and you will need to take over the manual controls.

Therefore, before you start using it for your business, we suggest that you practice flying with it, and practice a lot! Ideally, you can buy a cheap, $30 to $50 model that will serve as a training drone until you are comfortable enough for a serious machine.

Once you are an experienced drone pilot, you can start practicing video shooting.

A piece of advice, don’t shoot videos alone as you need to be focused on the screen and framing the shot, which means you will not be able to keep an eye on any upcoming obstacles. Therefore, it is advisable to always have a spotter with you who will always keep an eye on the drone and warn you if a tree or power lines are coming your way. In case the property you want to shoot is huge, your spotter will need a powerful monocular to be able to have the drone in the line of sight even if it’s far away.

A Few Short Tips for Breathtaking Real Estate Videos

As we mentioned earlier, it takes plenty of practice to get really good at making stunning real estate videos with a drone. But, a few useful tips won’t hurt, right?

First of all, for such video presentation, you don’t need fast flying! Take it as slow as you can. This way, not only that your clients will have a better view of what they are buying, but it will also make your job easier in post production as you will be able to get multiple, usable video sections from just one shot.

Furthermore, always use long zooms and pan shots. Start from far away, and then slowly move toward the property. Just imagine a video for a beach house you want to sell. Imagine the video starting far on the horizon, going across the sea while the house becomes bigger and bigger. Then a few shots from the ground, combined with fly overs you made with the drone, then a slow panning hover of the pool in the back yard, followed by a tour of the inside of the house, ending with a shot where the drone camera is facing down on the house while the drone flies up and unveils the surrounding neighborhood and the beach… Sounds like a seller, doesn’t it?